Trustpilot logo

Trustpilot is a digital platform that connects consumers and businesses through reviews, with the aim of fostering trust and collaboration. Founded in 2007, it has grown to become one of the leading online review platforms worldwide.

What is Trustpilot

Trustpilot is a digital platform that connects consumers and businesses through reviews, allowing users to share their experiences and businesses to receive feedback to improve their services. Founded in 2007 in Copenhagen, Denmark, by Peter Holten Mühlmann, the company has expanded its presence globally, with offices in cities such as Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan, and New York.

Meaning of the Trustpilot logo

The Trustpilot logo features a stylized star that symbolizes trust and quality. The colors used in the logo are green (#00B67A), which conveys sustainability and trust; blue (#7A9DFA), which represents balance and purpose; and black (#1B1A1B), which adds authority and professionalism.

Trustpilot logo in PNG and SVG

The Trustpilot logo is available in PNG and SVG formats, allowing its use in various media and digital applications.

Curiosities about the Trustpilot brand

1. In 2025, Trustpilot reached over 300 million reviews and 60 million monthly active users.
2. The company operates under a freemium business model, offering free basic services and premium options for businesses seeking more advanced marketing and analytics tools.
3. In 2021, Trustpilot went public on the London Stock Exchange, marking a milestone in its growth and recognition in the market.
4. In 2023, Trustpilot implemented artificial intelligence tools to detect and remove fake reviews, improving the quality and reliability of opinions on its platform.

Evolution of the Trustpilot logo

Since its founding in 2007, Trustpilot has evolved significantly. Initially focused on the Danish market, the company expanded its operations internationally, establishing offices in multiple countries and increasing its user base and reviews. In 2021, Trustpilot went public on the London Stock Exchange, reflecting its growth and consolidation in the online review market.

Font and colors of the Trustpilot logo

The Trustpilot logo uses the custom fonts 'Trustpilot Display' for titles and 'Trustpilot Sans' for text, complemented by the colors green (#00B67A), blue (#7A9DFA), and black (#1B1A1B), which reinforce the brand's visual identity.